Homepage Takeover
Exclusive, high-visibility placements that captivate the customer and drive brand awareness, engagement, and sales.
Overview
- Exclusive Brand Spotlight: Stand out on the coveted DG homepage with a dominant presence as a key brand partner
- Premium Placements: Unparalleled exposure to your brand in a variety of unique components including DG Stories, Hero Content Block, and a Custom Category Tile in the ‘Shop by Categories’ menu
- Engage and Captivate: Multiple ad formats with interactive features to boost engagement and drive coupon adds and conversions
Placements
- Full-week DG Stories ad: Highlight in DG Stories tray + 2 slides
- Hero Content Block on DG homepage: Large content block positioned above the fold
- Custom Category Tile in the ‘Shop by Category’ menu: Square tile to feature product pack shot
Reporting & Measurement
For Homepage Placement:
- Attributed sales, units, and transactions
- ROAS
- Clicks
- Unique clicks
For DG Stories Placement:
- Story views
- CTA interactions
- CTA Story view
- Avg read time
- Unique users
- Views by unique users
Ready to activate? Reach out to your DGMN Sales Representative to learn more or get connected to start driving results with a Homepage Takeover today.