Over 2 Billion
The number of coupons and cash back offers DG saw clipped in 2024
Off-site Solutions
Leverage DG’s first-party data to reach and engage shoppers through targeted, measurable media solutions. Engage customers before they enter the store, drive traffic to your PDPs and connect digital engagement to real-world shopping behavior.
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YouTube
Inspire the DG customer while they're watching YouTube videos.
Paid Social
Reach DG's audiences on Instagram and Facebook through co-branded image and video ads that drive one-click traffic to product or landing pages.
Mobile/Standard Display
Reach DG customers beyond owned channels, engaging them while they browse websites and use mobile apps.
YouTube Shoppable
Engage DG's audiences on YouTube with interactive, clickable elements that turn awareness into action in one streamlined experience.
Video/CTV
Capture DG customers' attention with Programmatic Videos as they view or stream online videos.
In-Store Audio
Engage with a captive audience, influence purchase decisions in real time and enhance your customers' shopping experience at DG.
Digital Out-of-Home
Deliver continuous, contextually relevant messaging by using programmatic technology to engage consumers throughout their day based on factors like location, weather, and time.
Programmatic Audio
Reach DG customers with audio ads while they stream everything from music to sports to podcasts.
Community Sampling
Drive brand engagement by delivering product samples to targeted DG shoppers in their local communities.
Insights At Your Fingertips
Closed-loop reporting and incrementality with our Reporting Dashboard
Engagement
- Viewability
- Impressions
- CPC
- CTRs
- Site Level
- Budget Pacing
Dimensions
- Brand/Product
- Dates
- Tactics
- Audience
- Device Type
- Metro/State
Sales
- Sales Lift
- iROAS
- Transactions/Buyer Lift
- $/Transaction Lift
- Conversion Rate
- % New-to-Brand Shoppers