Over 2 Billion
The number of coupons and cash back offers DG saw clipped in 2024
Off-site Solutions
Leverage DG’s first-party data to reach and engage shoppers through targeted, measurable media solutions. Engage customers before they enter the store, drive traffic to your product pages and connect digital engagement to real-world shopping behavior.
Insights At Your Fingertips
Closed-loop reporting and incrementality with our Reporting Dashboard
Engagement
- Viewability
- Impressions
- CPC
- CTRs
- Site Level
- Budget Pacing
Dimensions
- Brand/Product
- Dates
- Tactics
- Audience
- Device Type
- Metro/State
Sales
- Sales Lift
- iROAS
- Transactions/Buyer Lift
- $/Transaction Lift
- Conversion Rate
- % New-to-Brand Shoppers