74MM+
visitors to the Dollar General website and app annually
Go inside the numbers to see how brands are driving results.
See Case StudiesOn-site Solutions
Turn shopper intent into measurable sales impact by engaging customers while they browse, search, save and plan across Dollar General’s owned digital properties, in-store and through seamless myDG Delivery checkout—from store to door.
Insights At Your Fingertips
Closed-loop reporting and incrementality with our Reporting Dashboard
Engagement
- Viewability
- Impressions
- CPC
- CTRs
- Site Level
- Budget Pacing
Dimensions
- Brand/Product
- Dates
- Tactics
- Audience
- Device Type
- Metro/State
Sales
- Sales Lift
- iROAS
- Transactions/Buyer Lift
- $/Transaction Lift
- Conversion Rate
- % New-to-Brand Shoppers