Brands can customize their ad campaigns and deliver highly-targeted, personalized advertising and promotional content to known DG shoppers across the web, including all DG channels, Quotient’s flagship consumer brand, Coupons.com, plus third-party properties including major digital publishers and social media channels.
Reach millions of verified DG buyers with precision at scale based on data that reflects past purchase behavior and future purchase intent.
Connect with ready shoppers at the right time, wherever they are, with brand-safe, and contextually relevant digital media including web, app, mobile, email, and social/influencer media.
Engage shoppers with compelling in-ad calls-to-action, such as digital coupons or in-store specials, that look great on any screen.
Measure media engagement, promotional performance, and sales impact (assuming scale feasibility) to assess a campaign’s effectiveness, develop insights, and optimize future campaigns leveraging DG’s direct POS data.
Use targeted ads and digital coupons to drive 2X product trial and repeat purchases.
Support in-store events and drive sales among DG shoppers with targeted digital media across all DG channels.
Drive baseline or Share of Requirements among category buyers.
We’ll collaborate with you to define program objectives, design, and KPI reporting.
Our team of advanced retail media experts will manage program delivery and optimization from start to finish.
Post-campaign impact reporting will provide key analytics, highlighting areas of success as well as opportunity.
Source: 1 - Dollar General (2008 stores: 8,362 - 2018 stores: 15,015)
DOLLAR GENERAL®, the DOLLAR GENERAL Logo, the Dollar General product names referenced on this Website and all other Dollar General trademarks and service marks ("Dollar General Marks") are trademarks and service marks or registered trademarks and service marks of Dollar General.
Quotient and the Quotient logo are registered trademarks of Quotient Technology Inc. in the United States and other countries.