Digital Out-of-Home
Extend DG audience targeting beyond the screen and into the physical world, reaching shoppers at key moments along their path to purchase — from awareness to the point of sale.
Overview
- Reach DG shoppers at high-impact touchpoints in the real world, from digital billboards to transit placements
- Influence purchase behavior at critical moments — driving search, brand engagement, and in-store conversion
Placements
- Digital billboards
- Transit
- Leisure
Reporting & Measurement
- Impressions
- Clicks
- CTR
- Viewability
Big Happy DOOH
Key Highlights:
- High-impact 3D creative at scale: Bring your brand to life with custom 3D creative across 1M+ DOOH screens nationwide
- Powered by DGMN audiences: Reach shoppers using DG first-party audiences, geofencing, venue targeting and priority store lists, with activation through The Trade Desk
- Measure campaign impact: Third-party brand lift, foot traffic and sales lift measurement is available, subject to feasibility.
Ready to activate? Reach out to your DGMN Sales Representative to learn more or get connected to start driving results with Digital Out-of-Home today.