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$5 iROAS

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Unlock overlooked shoppers.

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Reach Shoppers Across America.

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Built in Local Communities. Scaled Nationally.

DGMN connects advertisers to Dollar General's unique rural customer at scale, with 50% of our audience not found in the largest demographic audiences available to marketers.

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DG Unique Rural Customer | DGMN

Stores offering myDG Same-Day Delivery, extending convenience and accessibility across communities nationwide.

18,000+

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Reach That Starts in Local Communities.

DG.com and the DG mobile app create ongoing opportunities for brands to connect with high-frequency shoppers throughout digital & in-store purchase journeys.

56MM Monthly Digital Visits.

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Digital is crucial for DG customers

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