Media Built Better

Dollar General’s neighborhood footprint has long powered connections and commerce. Over the past few months, DG Media Network has extended that advantage, expanding its partnership with DoorDash to deliver a smarter, more unified way for brands to reach high-intent shoppers and drive measurable growth.

With the launch of SMART Search Campaigns, DGMN and DoorDash are advancing a partnership established in 2021 into a fully integrated, performance-driven solution built for today’s digital shopper.

A More Connected Retail Ecosystem

From the start, the collaboration between DGMN and DoorDash has focused on bringing the last mile of ecommerce to the last mile of America by serving DG customers better with more convenient ways to shop. By connecting myDG® Delivery with the DoorDash Marketplace, the partnership created new access points for customers across moments and channels.

SMART Search Campaigns bring these experiences together into a single activation. The result is a more connected ecosystem where brands can engage shoppers seamlessly across platforms, capture demand in real time, and convert it into measurable sales.

Unlocking Incremental Reach

The next phase delivers a clear advantage: net-new customers. Through DoorDash, brands can reach a digitally engaged, high-frequency audience that is meaningfully incremental to Dollar General’s existing shopper base, with 67% of DoorDash DG shoppers new to the retailer.

This translates into expanded reach among high-intent audiences, deeper digital penetration, and true incremental growth rather than shifted budgets. The opportunity is not just greater visibility, but the ability to unlock new demand and drive net-new sales.

One Campaign. Every DG Search.

SMART Search Campaigns simplify activation while maximizing performance. With a single campaign, brands can reach shoppers across both DGMN onsite and the DoorDash storefront, eliminating duplicate builds and fragmented budgets. Demand is captured wherever it begins across DG’s digital ecosystem, enabling advertisers to shift focus from managing channels to driving outcomes.

Built for Measurable Performance

Performance and accountability are central to this expansion. SMART Campaigns connect media investment directly to sales outcomes through closed-loop, DG-attributed reporting. Real-time optimization aligns campaigns to sales goals, while transparent insights enable faster, more confident decision-making.

This full-funnel approach ensures that every touchpoint is connected, measurable, and optimized for growth.

Winning in High-Intent Moments

Brands also gain priority visibility within DoorDash search on the DG storefront, securing an advantage at the exact moment purchase intent is highest. This earlier presence in the shopper journey drives stronger visibility, greater share of search, and higher conversion potential.

The Smarter Path Forward

With more than 21,000 stores and a growing digital footprint, Dollar General offers unmatched proximity to high-frequency shoppers across communities nationwide. Through DGMN and DoorDash, that scale becomes a unified, performance-driven ecosystem.

SMART Search Campaigns bring it all together:

• One campaign build
• Omnichannel reach
• Enterprise-level measurement
• Seamless integration

This expansion marks a shift toward a more connected, performance-first future for retail media. With SMART Search Campaigns, brands no longer must choose between scale and precision. They can deliver both—turning every search into measurable growth.