Kicking Off 2026 at DG Media Network

As we enter 2026, I’m very excited and energized by the unique opportunities ahead for DG Media Network. Since joining Dollar General in September 2025, it is very clear that with collaboration and innovation you can unlock the true potential and strengths of our retail marketing network that our customers seek.  After kicking off the year at CES, I am even more excited to continue to educate not only our customers, but also the industry about the story of Dollar General.

We are America’s General Store
Founded in 1939 and now with more than 20,000 stores, Dollar General has always been an integral part of communities across the country serving as America’s general store. Our footprint spans communities big and small, no matter if you are in a city, suburb or rural area, giving us unparalleled reach and access to a diverse customer base. With our history and scale, Dollar General has the ability to connect brands and partners with millions of customers across the country, including the hard to reach.

Driving Innovation Forward
Our roadmap for 2026 is packed with advancements designed to make advertising to the Dollar General customer more impactful and measurable than ever. We’re focused on delivering solutions that help brands connect with customers in meaningful ways. Utilizing our first party data as well as our measurement capabilities, we are in a very strong position to strategize and deploy campaigns while also providing valuable outcomes and insights for our customers.

Strengthening Partnerships
Partnership is at the heart of everything we do. We know that success in this industry is built on trust and collaboration, and we’re committed to deepening relationships with our advertisers, agencies, and technology partners. Together, we’ll continue to unlock new opportunities and drive growth across the ecosystem.  Dollar General has a very unique omnichannel opportunity, and we can only unlock this potential with strong partnerships.  We are committed to proving to our partners through our actions that Dollar General is key to their continued success in a very competitive retail landscape.

Commitment to Measurement and Standards
Transparency and accountability are critical in today’s advertising landscape. That’s why we’re proud to continue our work with the IAB to advance measurement standards that give our partners confidence in their investments. Our goal is simple: deliver clarity, consistency, and actionable insights that help brands make smarter decisions.

2026 is going to be a big year for Dollar General and our partners, and we’re thrilled to have you on this journey with us.