DG Media Network Joins the IAB

DG Media Network Joins the Interactive Advertising Bureau (IAB)

Membership further supports innovation and collaboration across retail media

DG Media Network (DGMN), Dollar General’s retail media arm, is proud to announce its official membership in the Interactive Advertising Bureau (IAB), a leading organization that empowers the media and marketing industries to thrive in the digital economy.

This milestone marks a significant step forward in DGMN’s commitment to advancing transparency, innovation, and collaboration across the retail media landscape. As a member of the IAB, DGMN will actively participate in shaping industry standards, contributing to thought leadership, and driving best practices in data-driven advertising.

“Joining the IAB reinforces our dedication to building a smarter, more connected media ecosystem,” said Austin Leonard, Vice President and General Manager at DG Media Network. “We’re excited to collaborate with other industry leaders to elevate the role of retail media in delivering measurable, personalized customer experiences—especially for the underserved communities we reach every day.”

With access to IAB’s resources, research, and working groups, DGMN will continue to evolve its full-funnel media solutions, enhance data collaboration, and support brand partners in achieving omnichannel growth.

Stay tuned for more updates as DGMN deepens its engagement with the IAB and continues to innovate at the intersection of retail, media, and technology.