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Eggo-Tyson

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Eggo-Tyson Case Study

<p>Dollar General Media Network (DGMN) is constantly uncovering ways to drive value for our vendor partners. We strive to leverage 1st party data, analytics, and category knowledge to craft solutions aimed at category and brand growth. A great example of this is a multi-brand campaign the DGMN team uncovered for Kellanova’s Eggo Frozen Breakfast &amp; Tyson Chicken.</p>


See how DGMN leveraged 1st party data, analytics, and category knowledge to craft unique solutions aimed at category and brand growth.

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Eggo-Tyson Case Study | DGMN

<p>The DGMN team approached Kellanova with a multi-category idea to partner with a vendor that is not typically associated with breakfast foods and to provide Eggo additional exposure given their expanded in-store presence &amp; in-stock availability.</p>


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